Estee Lauder

technology that carries on a legacy

Description

Problem : How does technology serve, instead of distance, the historic legacy of a matriarchal brand?
 

Approach : Through an intimate tribute to the brand’s history, we depict its namesake pushing boundaries and breaking new ground, not only at the forefront of a female led conglomerate, but also with her novel approach to marketing in the form of “telephone, tell a friend” campaigns, in person connection and eventually normalizing the beauty consultant, and the revolutionary formulations which persist to this day. Carrying on in the spirit of Estee herself, the brand continues to break new ground in the form of technological innovations – science driven eye repair formulas, virtual try on, and Estee Lauder gaming platform. 

Credits

Director.............................................................................................................................................................................................................

Executive Producer...........................................................................................................................................................................................................

Director of Photography...............................................................................................................................................................................................

Assistant Director...........................................................................................................................................................................................................

Gaffer........................................................................................................................................................................................................................

Lucah Rosenberg-Lee

Dena Iezady

 

Philip Garstka

Categories

Commercial, Corporate, Teambuilding, Interview Format