Clinique
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By tapping into the evolution of Clinique’s visual aesthetic, we unearthed the monumental history of the brand, which both informed and persists in its minimalist reimaginings of Irving Penn’s fashion work from the 1960’s and 70’s, including work that created the identity of the brand itself.
Beginning with the brand’s inception as a scientific alternative prioritizing skin health, brand transparency, and timeless modernity, we journey along Clinique's brand narrative to unearth all the elements that were preserved due to their iconoclasm, be it recontextualized or in its original form, and what evolved to keep the innovative spirit of the brand alive.
Results
Storytelling
Methods
Methods
Creative Story Dev. -
Video Production
Disciplines
Creative Dev.
Video Production
MEDIA CREATED
5x Episodic Video Series -
1 x BTS video
Testimonial
“...To be able to communicate about your brand in a controlled setting where it's calm, it's professional, it's, you know, it just allows you to express the brand in its most perfect state.”
Simone Ciafardini
Vice President of Global Omni-channel Education for Clinique
DISCIPLINES
Daniel Lezady
Philip Gartska
KEY DETAILS
Daniel Lezady
Philip Gartska
MEDIA CREATED
Daniel Lezady
Philip Gartska
