Estee Lauder
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Monday produced a Limited Series through an intimate tribute to the Brand’s history, we depicted its namesake pushing boundaries and breaking new ground, not only at the forefront of a female-led conglomerate, but also with her novel approach to marketing. Carrying on in the spirit of Estee herself, the brand continues to break new ground in the form of technological innovations – science-driven eye repair formulas, virtual try-on, and the Estee Lauder gaming platform.
The series aimed to create connection and community amongst global hires, increase retention across the organization and facilitate affinity with top-level leadership.
Results
38%
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14M+
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$324k
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Storytelling
Methods
Methods
Creative Story Dev. -
Video Production
Disciplines
Creative Dev.
Video Production
MEDIA CREATED
5x Episodic Video Series -
1x BTS video -
1x Trailer Cut -
Testimonial
“It was amazing. You guys made it so comfortable and easy. It felt like a breeze.”
Sowmya Gottipati
Vice President, Brand Technology Leader
DISCIPLINES
Daniel Lezady
Philip Gartska
KEY DETAILS
Daniel Lezady
Philip Gartska
MEDIA CREATED
Daniel Lezady
Philip Gartska
